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and not Magicians. Things that would sound good and appeal to the public were used. No deliberate lies are told. . . but the statements are based on truth. . . but stretched considerably. Because of competition in Magic . . . the words Magic and Magician are not brought out too strong, in order to make it different from competitors'.
Cartoonist Getchell never saw us, and did the whole thing by mail from photographs. Size of the drawing is about 17x22" and is drawn on a new type of pattern paper where the Ben Day, or machine tint, is invisibly printed on the paper, and "developed" where wanted by flowing the developing chemical onto the paper with a clean brush. The idea of this is that it is considerably cheaper than having the engraver lay the tint on the plate . .. and also the artist can put it in exactly where he wants it. This paper costs $2 per sheet of 17"x22". As soon as I got the drawing I had cut made with a half reduction, size about 71/4"xl0", and before cut was mounted, I had several mats made, and one lead cast. After which I had both cut and cast mounted. Mats this size in small quantities cost 50c each, and the casting was $1.50, which included a dollar's worth of metal. The cut (engraving is the ONLY thing reasonable here) cost only $8.
I have, (since getting the mats) already got this spread in two smaller town papers, for free. The cut I am using in a folder. Of course, no one would run it if it were not strictly professional work . . . and in the style that is currently popular in newspapers. As mentioned this is the front cover of our new folder. Inside is a spread of photographs on paper size 11x17", and back page is devoted to newspaper clippings. The size of 8 1/2 X II" was selected as it is suitable for filing by committees, and not small so as to slip down in file out of sight. Anyone who will send me one of their folders, PLUS 1.5c or 3c stamp for postage, I will send one of ours.
I thought some of you fellows would like to know the details re this drawing. Point I'm trying to impress is that you HAVE to spend money to make money. Cheap printing, cheap and amateurish drawings, poor photos . .. just keep you out of the best places. For instance, here's an example. My wife says $50 for a drawing is too much. I said, well, maybe, but I'll get it anyway.
After contacting Getchell, and sending him
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The column's going to be different this month, class! I'm going to "let my hair down", and I've got the hair for it, too! Just for fun, Melson is going to reproduce the front cover of our new folder, opposite this page, so that you may all see it, and so that I can tell you about it.
This drawing was made for me by Al Getchell the cartoonist on The Columbus Citizen, Columbus, Ohio. The cost was fifty-two bucks. Yes, that's a bit steep in one way .... then again it's cheap. I'll explain how it came about.
First, I decided on this type of a cover for the following reasons: This is the type of stuff you see in all the big newspapers, so I reasoned that if this sort of thing was worth space in a big city daily, it must be appealing to readers, and would thus be interesting to my readers. Being a cartoonist myself, you may wonder WHY I didn't draw up my own layout. That is easy . . . (though it may be hard to believe, ha!) "modesty" prevented this for one thing. Another reason is that I am not as good as Getchell. Reason number three is Getchell has the NAME in Southern Ohio (where I play dates) and the fact that HE drew it was worth a lot to us. Now, instead of paying him for it .. . perhaps some of you think we should have had it drawn up and run in his paper as a regular feature. Well, I can tell you right now that all the Magicians who would RATE a spread like this in a big town paper could be counted on one hand . . . with a couple of fingers left over. They give stuff like this to sports figures, politicians, and SOME movie and stage stars . . . but try and get anything like it free if you are a Magician. They just don't go for it. However, the PUBLIC does NOT know this, so they assume it was taken from the paper itself.
As you will note, the captions around the little cartoons are all exaggerated. This was made with the idea of the PUBLIC reading it
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